The 6-year deal sees Shutterstock's media libraries powering up OpenAI's AI training

Ben Wodecki, Jr. Editor

July 13, 2023

1 Min Read
Image: Shutterstock

At a Glance

  • OpenAI struck a 6-year deal with Shutterstock to gain access to its data libraries for training its AI models.
  • In return, Shutterstock gets ‘priority access’ to OpenAI technology as well as continued use of DALL-E.

OpenAI is licensing Shutterstock’s content in a 6-year deal that will give it access to media libraries for training its AI models such as ChatGPT and DALL-E.

The agreement gives OpenAI access to Shutterstock images, videos, music libraries and associated metadata. In return, Shutterstock will gain “priority access” to OpenAI technology as well as continued use of DALL-E’s text-to-image capabilities on the Shutterstock platform.

Terms of the deal were not disclosed.

Shutterstock’s OpenAI integration will give customers synthetic editing capabilities so they can transform images from the Shutterstock library using AI.

OpenAI and Shutterstock are also set to work on bringing generative AI capabilities to Giphy, the Gif platform which Shutterstock acquired from Meta for $53 million in May.

The agreement expands upon a deal penned last October to use DALL-E’s capabilities on the Shutterstock platform, which paved the way for the launch an AI image generation offering in January.

The expansion of the partnership “not only enhances the capabilities of (OpenAI) image models but also empowers brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation,” said OpenAI COO Brad Lightcap.

Shutterstock also enjoys similar deals with Facebook parent Meta, LG and Nvidia.

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Read more about:

ChatGPT / Generative AI

About the Author(s)

Ben Wodecki

Jr. Editor

Ben Wodecki is the Jr. Editor of AI Business, covering a wide range of AI content. Ben joined the team in March 2021 as assistant editor and was promoted to Jr. Editor. He has written for The New Statesman, Intellectual Property Magazine, and The Telegraph India, among others. He holds an MSc in Digital Journalism from Middlesex University.

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