OpenAI Licenses Shutterstock Data to Train Its AI Models

OpenAI is licensing Shutterstock’s content in a 6-year deal that will give it access to media libraries for training its AI models such as ChatGPT and DALL-E.

The agreement gives OpenAI access to Shutterstock images, videos, music libraries and associated metadata. In return, Shutterstock will gain “priority access” to OpenAI technology as well as continued use of DALL-E’s text-to-image capabilities on the Shutterstock platform.

Terms of the deal were not disclosed.

Shutterstock’s OpenAI integration will give customers synthetic editing capabilities so they can transform images from the Shutterstock library using AI.

OpenAI and Shutterstock are also set to work on bringing generative AI capabilities to Giphy, the Gif platform which Shutterstock acquired from Meta for $53 million in May.

The agreement expands upon a deal penned last October to use DALL-E’s capabilities on the Shutterstock platform, which paved the way for the launch an AI image generation offering in January.

The expansion of the partnership “not only enhances the capabilities of (OpenAI) image models but also empowers brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation,” said OpenAI COO Brad Lightcap.

Shutterstock also enjoys similar deals with Facebook parent Meta, LG and Nvidia.

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