July 13, 2023
At a Glance
- OpenAI struck a 6-year deal with Shutterstock to gain access to its data libraries for training its AI models.
- In return, Shutterstock gets ‘priority access’ to OpenAI technology as well as continued use of DALL-E.
OpenAI is licensing Shutterstock’s content in a 6-year deal that will give it access to media libraries for training its AI models such as ChatGPT and DALL-E.
The agreement gives OpenAI access to Shutterstock images, videos, music libraries and associated metadata. In return, Shutterstock will gain “priority access” to OpenAI technology as well as continued use of DALL-E’s text-to-image capabilities on the Shutterstock platform.
Terms of the deal were not disclosed.
Shutterstock’s OpenAI integration will give customers synthetic editing capabilities so they can transform images from the Shutterstock library using AI.
OpenAI and Shutterstock are also set to work on bringing generative AI capabilities to Giphy, the Gif platform which Shutterstock acquired from Meta for $53 million in May.
The expansion of the partnership “not only enhances the capabilities of (OpenAI) image models but also empowers brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation,” said OpenAI COO Brad Lightcap.
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Read more about:ChatGPT / Generative AI
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