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Partner Perspectives

Content posted in May 2021
Championing innovation in artificial intelligence
  • Partner Perspectives
Continued innovation in AI is key in driving further economic growth and prosperity. And there is government funding baked into the Budget to support and encourage this, namely R&D tax credit schemes and the Patent Box scheme
Leveraging AI for marketing yields: big gains throughout the funnel
  • Partner Perspectives
To adapt to the volume of activity that is now online, companies’ marketing departments should look to leverage AI in order to optimize and improve the entire customer experience throughout the marketing funnel: from customer support, to advertisement and engagement


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