Predictive analytics
Predictive analytics is a branch of data science that uses statistical techniques and machine learning to predict future trends and events. It is a powerful tool that can be used to improve decision-making in a wide range of industries, including business, finance, healthcare, and manufacturing. Read thought-provoking articles, featuring engaging videos and case studies on predictive analytics.
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MLCase Study: Candy Giant Mars Uses AI to Test Which Ads Lead to SalesCase Study: Candy Giant Mars Uses AI to Test Which Ads Lead to Sales
Mars used AI to predict with 85% accuracy whether ads would lead to a sale or not
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